Seohyo Hyojung, is a South Korean media and generative artist based in Seoul. Her work explores the intersection of technology, everyday objects, and audience interaction.

Seohyo's early work focused on installations and performance art, combining common objects with media technology to render them unfamiliar, prompting viewers to perceive the ordinary in new ways. She integrates audience participation, viewing her role as both a producer and observer, allowing the audience to complete the artwork through their interactions.

During the pandemic, Seohyo began a daily creative coding practice, inspired by artists like Zach Lieberman. This led her to delve into generative art, creating animations that range from mathematically imagined shapes to nature-inspired forms.